found: buenos aires photoshopped

Hugo Boss, Jonathan Rhys-Meyers in Buenos Aires

Last year’s ad campaign for a new Hugo Boss cologne caught my eye… not only because Jonathan Rhys-Meyers appears front & center. Anyone who has been to Buenos Aires can easily recognize the background as Diagonal Sur as seen from Plaza de Mayo.

My question is: why did they decide to erase the guys who strike the bell on the Siemens building?

Buenos Aires, Plaza de Mayo, Diagonal Sur, Siemens

Buenos Aires, Plaza de Mayo, Diagonal Sur, Siemens

Maybe they didn’t want anyone to identify the city. These hard-working guys were originally on the Siemens building on Avenida Rivadavia (near Congress) but were relocated here after they moved.  Perhaps Jonathan didn’t want the competition…

Update (28 May 2010): Thanks to Señor F, I did a little more research & saw that Jonathan had indeed been to Buenos Aires for a photo shoot. Now I’m even more upset that he didn’t call me. Maybe I was living in Australia then… I’ll stick with that.

The pics below are from a spread in the Russian edition of Elle magazine. And if that’s not enough Jonathan-in-BsAs for you, then watch the YouTube video… walk that walk:

Hugo Boss Element, Jonathan Rhys-Meyers, Buenos Aires

Hugo Boss Element, Jonathan Rhys-Meyers, Buenos Aires

4 thoughts on “found: buenos aires photoshopped”

    1. You’re right! I missed that ad completely, but I’ll correct the post tonight. Good catch… I wonder why he didn’t call me?

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