buenos aires: ciae architecture 1

Buenos Aires, CIAE subestación, vector render

With financial needs met, a concession from Buenos Aires granted & service scheduled to begin in 1914, Carosio hired Juan Chiogna to build fantastic covers for CIAE generators & substations. Reminding passersby of Medieval Italy, these eye-catching structures only served as decorative shells to house large machinery, spare equipment & cables. Local architects term the style “Lombardy Romanesque” likely due to an early reference found in La Nacion newspaper in 1916:

“[Chiogna] introduced a new twist with true artistic style to the monotonous industrial architecture in our midst. Disdaining the warehouse, abandoning the naked & heavy profiles of common factories, he housed industrial life in buildings whose severity was harmonized with stylish beauty. He chose Lombardy style, [like] the Milan castle of the Sforza family, but modernized. Clearly the effort of adapting it to industrial architecture was a personal achievement of Chiogna & deserving of praise.”

Instead of Lombardy Romanesque, a more correct categorization would be Romanesque Revival. Similar architecture of the same period can be found throughout northern Italy, especially in the neighboring regions of the Veneto & Piedmont. The beginning of the 20th century witnessed several architectural movements –from Art Nouveau to numerous regional revival styles– and CIAE buildings fall within that general revival category.

Unfortunately no biographical information can be found about Chiogna; incredibly enough, no one seems to care about where he was born, where he studied, if he returned to Italy or stayed in Argentina, or where he died. His style is strikingly similar to that of Cecilio Arpesani, responsible for the 1906 Palazzo Gonzaga di Vescovado in Milan [first photo below]. Original Romanesque-era inspirations for Chiogna were many:  the Sforza Castle in Milan as previously mentioned, the Palazzo Vecchio in Florence, the Palazzo Sforza Colleoni in the Veneto & the entrance towers of the Arsanale or a recycled residence in Venice [photos below, each linked to its source if known].

Cecilio Arpesani, Palazzo Gonzaga di Vescovado, Milan
Castello Sforzesco, Milano
Palazzo Vecchio, Florence
Palazzo Sforza Colleoni, Costabisarra, Veneto
Arsenale, Venice
Venice, CIAE

Chiogna used a set of standardized elements, adding or subtracting parts based on the building’s function & size… the versatility of Chiogna’s mix-and-match set is genius, especially because his structures are not as repetitive as they could have been. Combinations were based on the following:

  • Brickwork façade with a cement base. Stone was used occasionally as decoration just above the base:
CIAE architecture, Buenos Aires, Palermo, Paraguay 4511
CIAE architecture, Buenos Aires, Palermo, Gorostiaga 1660
  • Company name highly visible, either engraved in concrete or with affixed letters. Two main fonts were used –a simple all-caps serif or a fanciful, curly serif:
CIAE architecture, Buenos Aires, Almagro, Calle Agrelo
CIAE architecture, Buenos Aires, Barracas, Brandsen 2600 block
  • Repetitive, round arches occasionally paired with small columns:
CIAE architecture, Buenos Aires, Palermo, Calle Gorostiaga
  • Coats-of-arms either with or without the company logo:
CIAE architecture, Buenos Aires, coats-of-arms vector
  • Nebule molding beneath the parapet:
CIAE architecture, Buenos Aires, Almagro, Calle Agrelo
  • Crenellations:
CIAE architecture, Buenos Aires, Parque Patricios, maybe Pedro Chutro
  • Towers which grow larger on the top, sometimes with a clock or sundial:
CIAE architecture, Buenos Aires, La Boca, Pedro de Mendoza usina
  • Wrought iron used for grillwork, gates & decorative lamps:
CIAE architecture, Buenos Aires, La Boca, Pedro de Mendoza usina
  • Special tilework with the company logo in dark purple:
CIAE architecture, Lanús, Remedios de Escalada, Iberlucea del Valle 4283

Update (11 Jun 2012): During a recent trip to Milan, I was able to check out more possible influences for the CIAE’s characteristic style. Surprisingly, no current CIAE literature mentions the Palazzo Viviani Cova by Adolfo Coppedè. Built from 1910-1915, Chiogna must have known about this contemporary structure… it’s as if Coppedè & Chiogna had the same mindset:

Italy, Milano, Alfredo Coppedè, Palazzo Viviani Cova
Italy, Milano, Alfredo Coppedè, Palazzo Viviani Cova
Italy, Milano, Alfredo Coppedè, Palazzo Viviani Cova

CIAE series: Electricity timeline Precedent & foundation Swiss holding companies Architecture 1 2 3 4 Expansion Scandal Fade to black Building list Bibliography

5 thoughts on “buenos aires: ciae architecture 1”

  1. Estoy asombrado por el nivel de detalle en tu investigación (y reporte fotográfico!) sobre el legado inmueble de la CIAE. Felicitaciones, la lectura de tu blog me resulta fascinante.

    Un detalle curioso: A pesar de su nombre, la Compañía Italo Argentina de Electricidad pertenecía a Motor Columbus AG, una empresa Suiza con sede en Baden! (hoy parte del grupo ALPIQ – http://www.alpiq.com/ )

    Según la Guía de Patrimonio Cultural de Buenos Aires, tomo 6 -dedicado a arquitectura industrial- la elección de darle identidad italiana a la compañía fue una estrategia de marketing: “el estilo adoptado habría sido una forma de ganar la simpatía de la numerosa colectividad peninsular local para alejarlos de su competidora: la Compañía Alemana de Electricidad”

    1. Hola Antonio – Gracias por los comentarios! La versión del blog anterior (2004-08) tenía mucho más contenido pero bueno… de a poquito voy subiendo otra vez lo que realmente vale la pena.

      Existe mucho mito sobre la CIAE. Mucho. Por eso hice toda la investigación que ves aquí… en algun momento traduzco todo a castellano. Me pone mal que hasta arquitectos importantes repiten algunas ideas sin nada de respaldo. Por eso, la verdad es que no confio mucho en lo que leo, hasta que verifico los datos. Parece que hay que cuestionar todo. Un abrazo!

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