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business: e-book development

Kindle Fire, Endless Mile, screen capture

“Excited” best described my mood when the Kindle Fire became available in November 2011. An affordable alternative to Apple, the device even enjoyed good (although not great) early reviews. Was it set to compete with the iPad, especially at a below-profit price? Didn’t matter much to me. The KF was the first tablet connected to a big e-book provider, & I couldn’t wait to see how it performed.

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business: focused

Endless Mile: Lisbon, Azulejos guide

Last week Endless Mile released its latest guide… breaking away from Buenos Aires & now covering Lisbon! Discover 84 of the city’s best azulejos (tile panels) with this new, map-based PDF. Although tilework is such a striking feature of Lisbon, no one had developed a guide like this before. Now I know why… publishing this release was anything but easy.

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business: what’s in a name

Robert Wright, explaining flamenco in Sevilla

During 11 crazy years of working for Rick Steves my responsibilities included everything from guiding groups around Europe to updating & writing new content for their guidebooks. Over time, I even helped develop new tours. It was an incredible learning process & very interesting to see what worked & what didn’t. In many ways, the company & I grew together professionally.

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writing: prep for plaza de mayo

Endless Mile, Buenos Aires, Plaza de Mayo

I’ll never forget my first impression of Plaza de Mayo —the main square in Buenos Aires & arguably the most important public spot in all of Argentina. Important buildings, including the Casa Rosada (the presidential office) & the Cabildo (the old town hall), are located there… in addition, the plaza witnessed the birth of a revolutionary movement which expanded to all of Latin America. Expectations were high. But on arrival I thought to myself, “This is it??” Living in Spain & frequent travels to México had apparently spoiled me. I envisioned a large public space, a knockout cathedral & lots of colonial architecture. Instead, Plaza de Mayo delivered a few palm trees, horrendous 1970’s-era fountains, random patches of grass & the feeling that I was in a basin. Hmph.

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